JAGSoM

Penetrating or expanding: the dilemma at Raushangul atelier studio, Kazakhstan

Mirzaliyeva, S.S., Chakraborty, K., Biswas, S., Berikkyzy, D. and Tleubek, D. (2022), “Penetrating or expanding: the dilemma at Raushangul atelier studio, Kazakhstan”, Emerald Emerging Markets Case Studies. Vol. 12 No. 4 Link to Article: : https://www.emerald.com/insight/content/doi/10.1108/EEMCS-04-2022-0107/full/html

Azure: Building an Online Influencer Community for Growing Platform Business

Chakraborty, K., & Sivagnanasundaram, M., Sharma. S,. et al. (2021). Azure: Building an Online Influencer Community for Growing Platform Business. Asian Case Research Journal, 1- 18. Abstract: In November 2019, Anand, Founder of Azure, was reviewing the progress the company. Azure is an aspiring influencer marketing (IM) platform which connects social media influencer marketing (IM) … Read more

Customer reciprocity in greening: the role of service quality

Basu, D., Chakraborty, K., Mitra, S., & Verma, N. K. (2021). International Journal of Quality and Service Sciences. Abstract: PURPOSE Firms are increasingly making customers key stakeholders in their greening processes, requiring them to voluntarily use their resources to benefit the firm. In this context, this paper develops a new construct – tangible customer citizenship … Read more

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