Chakraborty, K., Rathore, V., Mathuresh, V., Makam, V., Jain, M. & Thapaliya, S. (2022). CABALL- An online Cab Aggregator Startup: Analysing the feasibility of entering the cab Aggregator Market.. Case Studies on Management Strategies, Bloomsbury Publishing
Mirzaliyeva, S.S., Chakraborty, K., Biswas, S., Berikkyzy, D. and Tleubek, D. (2022), “Penetrating or expanding: the dilemma at Raushangul atelier studio, Kazakhstan”, Emerald Emerging Markets Case Studies. Vol. 12 No. 4 Link to Article: : https://www.emerald.com/insight/content/doi/10.1108/EEMCS-04-2022-0107/full/html
Chakraborty, K., Gupta, P. (2022) VCare- An emerging online Gig Platform: Growth Challenges and the Role of Content Marketing. Case Studies on Management Strategies, Bloomsbury Publishing
Chakraborty, K., Saha, B., & Jammulamadaka, N. (2017). Critical Perspectives on International Business
Jammulamadaka, N., & Chakraborty, K. (2018). Social Enterprise Journal
Chakraborty, K., & Sivagnanasundaram, M., Sharma. S,. et al. (2021). Azure: Building an Online Influencer Community for Growing Platform Business. Asian Case Research Journal, 1- 18. Abstract: In November 2019, Anand, Founder of Azure, was reviewing the progress the company. Azure is an aspiring influencer marketing (IM) platform which connects social media influencer marketing (IM) … Read more
Basu, D., Chakraborty, K., Mitra, S., & Verma, N. K. (2021). International Journal of Quality and Service Sciences. Abstract: PURPOSE Firms are increasingly making customers key stakeholders in their greening processes, requiring them to voluntarily use their resources to benefit the firm. In this context, this paper develops a new construct – tangible customer citizenship … Read more
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