Dr. Kamalika Chakraborty, Associate Professor & Chairperson, Innovation & Entrepreneurship, latest article, “Pay-As-You-Wish Business Model and Its Challenges,” co-authored with Dr. Sayan Chowdhury, Assistant Professor, has been published in Forbes India!
The article explores the Pay-As-You-Wish (PAYW) pricing strategy, where customers decide how much they want to pay—an unconventional model that has seen both successes and failures across industries.
Key Insights:
JAGSoM is amongst the select few Business Schools in India with an International Profile: AACSB Accredited & QS Ranked for Marketing, Finance and Analytics programs.
