JAGSoM

Azure: Building an Online Influencer Community for Growing Platform Business

Dr. Kamalika Chakraborty (Associate Professor & Chairperson, Innovation & Entrepreneurship),
Dr. M.Sivagnanasundaram (Professor & Chairperson)

Chakraborty, K., & Sivagnanasundaram, M., Sharma. S,. et al. (2021). Azure: Building an
Online Influencer Community for Growing Platform Business. Asian Case Research Journal, 1-
18.

Abstract:

In November 2019, Anand, Founder of Azure, was reviewing the progress the company. Azure is an
aspiring influencer marketing (IM) platform which connects social media influencer marketing (IM)
platform which connects social media influencers and brands for creating marketing campaigns.

Link to Article: https://www.worldscientific.com/doi/abs/10.1142/S0218927521500139

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