Culture & Personality: Directional influence on Consumer Switching


Dr. Anjali Sharma

Assistant Professor

(Scopus Index)
A. Sharma, R.R.K. Sharma and K. K. Lai
Proceedings of the 11th Annual International Conference on Industrial Engineering and Operations Management, Singapore, March, 2021
ISSN: 2169-8767 (U.S. Library of Congress); ISBN: 978-1-5323-5949-1.

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