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Effect of Culture on Consumer Switching: Moderating role of Involvement and Value of Services

(Scopus Index)
A. Sharma and R.R.K. Sharma
Proceedings of the 8th International Conference on Industrial Engineering and Operations Management in Bandung, Indonesia, March, 2018.
ISSN: 2169-8767 (U.S. Library of Congress); ISBN: 978-1-5323-5944-6.

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Every decision taken today is based on data, and data analysis skills have become essential for every successful professional.

“The world is changing rapidly, and business schools need to train students for jobs that don’t even exist yet.”

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What’s New

Applications for PGDM/MBA programs are closing soon — Apply now!

Effect of Culture on Consumer Switching: Moderating role of Involvement and Value of Services

Related Posts

JAGSoM and KeepLearning Unveil Dual Degree Global Launchpad to Transform Postgraduate Education In India

Many new jobs would require new technical knowledge and some hard skills, but business schools must focus on applying these for business and societal objectives.

The integration of AI into the workplace is redefining how businesses operate and interact with customers.

“JAGSoM’s PGDM General is not just a management programme; it is a transformative journey aimed at empowering students with leadership, critical thinking, and decision-making skills.”

Every decision taken today is based on data, and data analysis skills have become essential for every successful professional.

“The world is changing rapidly, and business schools need to train students for jobs that don’t even exist yet.”

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