Azure: Building an Online Influencer Community for Growing Platform Business
Chakraborty, K., & Sivagnanasundaram, M., Sharma. S,. et al. (2021). Azure: Building an Online Influencer Community for Growing Platform Business. Asian Case Research Journal, 1- 18. Abstract: In November 2019, Anand, Founder of Azure, was reviewing the progress the company. Azure is an aspiring influencer marketing (IM) platform which connects social media influencer marketing (IM) … Read more
