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Azure: Building an Online Influencer Community for Growing Platform Business

Chakraborty, K., & Sivagnanasundaram, M., Sharma. S,. et al. (2021). Azure: Building an Online Influencer Community for Growing Platform Business. Asian Case Research Journal, 1- 18. Abstract: In November 2019, Anand, Founder of Azure, was reviewing the progress the company. Azure is an aspiring influencer marketing (IM) platform which connects social media influencer marketing (IM) … Read more

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