Developing a Bi-lingual Lexicon to Map Con- Sumer Perception of Indian Brands
2020 Global Marketing Conference at Seoul Proceedings – https://doi.org/10.15444/GMC2020.06.08.01 (851-856, November 2020)
2020 Global Marketing Conference at Seoul Proceedings – https://doi.org/10.15444/GMC2020.06.08.01 (851-856, November 2020)
Published in B category journal – Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)