Prof. Aditi Mudgal – JAGSoM

Developing a Bi-lingual Lexicon to Map Con- Sumer Perception of Indian Brands

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Book Chapter published in edited book titled Quality Accreditation and Ranking – A Silent Revolution in the offing in Indian Higher Education

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Research Case published in Case Centre titled IndiGo: Standing at Crossroads

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Online Video Narratives – Striking the Right Chords?

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