Modelling factors of social media usage by B2B salespersons: an emerging market study
Kumar, R., & Srivastava, V. (2022). Modelling factors of social media usage by B2B salespersons: an emerging market study. Journal of Business & Industrial Marketing. Abstract Purpose The purpose of this study is to extend and contribute to the evolving phenomenon of social media usage by business-to-business (B2B) salespersons. It draws on the interactional psychology … Read more
